The fire service today is not very conducive to a healthy lifestyle. Poor eating and sleeping habits and little emphasis on fitness has created an unhealthy culture. That culture can be changed. Attendees will learn how to start a fitness movement with these strategies: fitness challenges, fitness assessments, air consumption drills, yearly physical incentives and fitness resource management and how to successfully implement them into a yearly plan. This session is perfect for those who want to make a difference in the health and fitness culture of their department.