Fire departments are not operating as efficiently as possible, owing to lapses in marketing knowledge and concepts by those in top positions of responsibility. This seminar will discuss the need for creative staffing and funding as the basis for effective municipal fire protection services. The basic concepts of strategic planning will be covered and then blended with the marketing concepts. The importance of marketing in the long-range health of the fire service will be emphasized. This seminar has at its core a PowerPoint program for training members of the fire service in the ways of assessing, establishing, and implementing effective staffing and funding procedures.