Does your department have a plan for dealing with the television news crew that just pulled up and wants to interview the fire chief or the members who made a grab at a fire? Does your fire chief know how to deal with newspaper reporters calling the firehouse with a business question about your department or an audit from the State Comptroller – now what do you do? This session provides an overview of traditional and social media relations for the fire service. Battle-tested tips on dealing with the media both on the fireground, back at the fire station and, if need be, under crisis conditions, will be shared. Social media platforms – both the positives and the pitfalls – will also be discussed.