Is your volunteer fire department struggling to maintain relevance in our changing society? Does your current service delivery model meet the needs and expectations of your community? Are you struggling to recruit, train, and retain members? Each day, it seems that the news feeds contain a story about a volunteer department closing its doors, in financial trouble, or even worse legal trouble. There seems to be a nationwide panic about the critical shortage of volunteers. Does it have to be this way? In this class, we will: examine how industry and societal trends impact today's volunteer fire service, take a hard look at the way we've always done it, as well as share and develop alternative ways to recruit, market, lead, train, and manage our departments and members.