The movie “Moneyball” wasn't just a study of the fallacies of a baseball scout's intuition, it was a study into behavioral economics. Many of the same concepts of behavioral economics can be used for the fire service as well. We all exhibit the same irrational behaviors, but we continually apply a rational methodology when developing new policies and fixing problems (or missing the undervalued players who get on base). Applying the study of behavioral economics, fire service leaders will understand why vision statements work, how targeting can reduce turnout times, and how to reduce sick time. This presentation will allow attendees to understand the behaviors required to lead and affect change in their organizations.